Home Service Companies

    Lead Generation for HVAC, Landscaping, Roofing and Contracting Companies

    Booked jobs in your service area, tracked from the first call.

    • Based in Oshawa, serving the GTA
    • Every lead tracked
    • Strategy and execution by one team

    Updated

    BudgetTimelineBooked

    Get your free home services ad plan

    Quick answer

    Dot Design Media is a performance marketing agency in Oshawa, Ontario that generates booked jobs for home service companies across the GTA and Durham Region. We run Google Search Ads, Google Local Services Ads where available, and Facebook lead campaigns for HVAC, landscaping, roofing, renovation and contracting businesses, and track every lead to a booked job.

    How a homeowner's search becomes a booked job

    1. Step 1

      They search for help

      A homeowner searches for a repair or project in your area, and your ad or map listing is the first thing they see.

    2. Step 2

      They call or fill a short form

      The form asks budget, timeline and address, so serious jobs stand out before you pick up the phone.

    3. Step 3

      No lead slips through

      Every call is tracked, and if you miss one, an automatic text goes out so the homeowner does not call the next contractor.

    4. Step 4

      The job lands on your calendar

      Booked jobs are tagged by ad and service, so you know what each job cost to win and where to spend next.

    Why do home service companies struggle to get consistent customers?

    • Shared lead sites sell the same lead to several contractors at once.
    • Demand swings by season: furnaces in fall and winter, air conditioning in summer, landscaping in spring.
    • Many leads are not serious, and there is no filter before your team spends time on them.
    • Calls get missed during busy weeks, which wastes the leads you paid for.
    • It is hard to tell which ads produce real jobs and which only produce calls.

    How does Dot Design Media help home service companies grow?

    Google Search Ads

    Show up for high-intent searches like "furnace repair near me" or "landscaping company Whitby", limited to your service area.

    Google Local Services Ads

    Where available for your trade and area, appear above regular ads and pay per lead.

    Facebook and Instagram lead ads

    Seasonal offers and project campaigns aimed at homeowners in your area.

    Qualifying forms

    Short forms that ask budget, timeline and address so you see serious leads first.

    Call tracking and missed-call text-back

    Every call recorded and attributed, and a text sent automatically if you miss one.

    Google Business Profile and reviews

    Win the map results with fresh photos, posts and a steady flow of reviews.

    What results and timelines should home service companies expect?

    HVAC in fall and summer, landscaping in spring, roofing spring to fall
    Seasonal peaks

    Budgets move between services month by month.

    7 to 10 days
    Time to launch

    From kickoff to live, tracked campaigns.

    1. Ad seen
    2. Click
    3. Form or call
    4. Booked job
    5. Tracked in your report

    Which advertising channel works best for home service companies?

    ChannelBest forHow you pay
    Google Search AdsUrgent and high-value jobsPer click
    Local Services Ads (where available)Calls from ready-to-book homeownersPer lead
    Facebook and Instagram lead adsSeasonal offers and projectsPer impression
    Shared lead sitesFilling gaps quicklyPer shared lead

    How do we get started?

    1. 1Map your service area, job types and the jobs you most want more of.
    2. 2Build campaigns by trade and season, with call tracking and qualifying forms.
    3. 3Launch, then review cost per booked job by service every week.
    4. 4Shift budget across services as the seasons change.

    Frequently asked questions about home services advertising

    Google Search Ads and, where available, Local Services Ads for urgent repairs, plus seasonal Facebook campaigns for maintenance plans and installs.

    Start Google and Facebook campaigns in late winter, before the spring rush, and show before and after photos of real projects in your area.

    For many trades, yes. You pay per lead instead of per click and appear above regular ads, but availability depends on your trade and area.

    Use forms that ask budget, timeline and address, exclude low-intent searches, and target only the postal codes you serve.

    Yes. A company that plows in winter and does landscaping in spring can run both from one account, keeping its tracking and reviews in one place.

    Ready to grow your home services business?

    Tell us about your business and we'll send a plan within one business day.

    Get your free home services ad plan

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