Dot Design Media

    Turn Online Browsers Into Showroom Buyers

    Google Shopping, local inventory and Facebook catalog ads for furniture and home brands.

    • Feeds rebuilt so every product can show up
    • Online orders and store visits tracked together
    • Sales events planned 6 weeks ahead
    • Planned and run by one team in Oshawa
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    How a browser becomes a buyer, online or in your showroom

    1. Step 1

      They find the exact piece

      A shopper searches for a sofa, bed or table and sees your product, price and photo in Google Shopping.

    2. Step 2

      They browse and leave

      Big purchases take time. They look at a few items and leave to compare.

    3. Step 3

      You bring them back

      Catalog ads on Facebook and Instagram show the exact items they viewed, with delivery and financing details.

    4. Step 4

      They buy online or visit the store

      Online orders and showroom visits are both tracked, so you see the real return from every campaign.

    Furniture and mattress retail marketing experience in Ontario

    Google reviews

    How it works

    1. 1Audit your product feed, site, tracking and store locations.
    2. 2Rebuild the feed and set up online and in-store conversion tracking.
    3. 3Launch Shopping, Performance Max and catalog campaigns.

    Common questions

    Google Shopping and Performance Max for people searching for specific items, local inventory ads to drive showroom visits, and Facebook retargeting to bring back people who browsed.

    Use Google store visit conversions where available, plus call tracking, book-a-visit forms and in-store offer codes.

    Answer the comparison questions shoppers have, run Shopping ads with clear size and firmness details, and promote trial periods, financing and delivery.
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